You have a relationship with
your skin. You want it to be nurtured,
but not smothered. You want it to be clean,
but not stripped bare. You need a gentle power to care for it:
The Gentle Power of Cetaphil.
For more than 60 years, Cetaphil has created products
that recognize the effectiveness of Gentle Power. It is a philosophy
that stretches beyond the cleansers and moisturizers we make to
encompass the beliefs that drive our organization. We believe that
(Gentle Power) are more effective than
command and control. In this more transparent, ever
globalizing world, men and women with Gentle Power can
achieve amazing results.