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In 1947, Cetaphil® Cleansing Lotion was invented by a pharmacist as a safe and simple formula with which to mix dermatological remedies. In 1964, Cetaphil® Cleansing Lotion was the first skin care product formulated by dermatologists as a stand-alone skin care product that was gentle enough for all skin types or conditions.
What started as a simple formulation recommended as an effective alternative to traditional soap cleansers is known today as Cetaphil® Gentle Skin Cleanser.
Now, more than 60 years later, our product offerings have grown substantially and we’re leveraging advanced skin care technology to continue to bring you new products to complement those you already know and love. Much has changed throughout the years, but our promise to you has remained the same: our products have the Gentle Power you need to help you restore, protect and maintain your skin’s natural balance. That’s why our products are recommended by more dermatologists than any other brand. Healthy skin is what we believe in for people at every age, every stage and every day. The Gentle Power of Cetaphil can make it a reality.