Custom Skincare: Finding the Right Products for Your Skin

Your skin is as unique as you are, therefore it's important to choose the right skincare products tailored to your skin. Let’s find out how to select the perfect skincare products to match your skin's individual needs, and how our online tools can help you.

Why is custom skincare important?

The same skincare routine won’t work for everyone, and not all products are suitable for all skin types. Custom skincare is about using the right products, the best way for you, in a personalized regimen. This is important, since using unsuitable skincare products can lead to skin issues, such as excess oiliness, dryness, irritation, or breakouts - so you need to choose custom skincare products that can help address your specific concerns.1

By customizing your skincare routine, you're not only addressing your skin's unique needs, but also increasing the potential for a healthier-looking, more radiant complexion.

What skincare products do you need?

If you ask yourself, “What skincare products should I use?”, you first need to understand your skin type. Knowing whether you have oily, dry, combination, or sensitive skin is the cornerstone of building a successful skincare routine and selecting the right products for it.1

Find out more about the types of skincare routines that align with different skin types and concerns, check out our page Skincare Routine: Which One is Best for You?

Understanding your skin type

Understanding your skin type is not only the first step towards achieving a healthy-looking, glowing complexion, but it also helps safeguard you from common skincare pitfalls that can worsen skin issues.1

Dry skin often feels tight and can be prone to flakiness, which can be made worse with harsh or overly drying skincare products.

Combination skin presents a unique challenge with both oily and dry areas, requiring a balanced approach.

Acne-prone skin is prone to breakouts, and certain products can worsen breakouts and irritate your skin so it’s important to use ones which help manage this concern.

To help you identify your skin concerns accurately, try Cetaphil AI Skin Analysis, which uses artificial intelligence (AI) skin technology and can provide personalized insights into your skin's unique characteristics.

Skincare products to use

When it comes to building a custom skincare routine, you can incorporate some essential products that include:

Cleansers: These are important for removing dirt, makeup, and impurities from your skin. They set the stage for effective product absorption and help maintain a clean canvas. For your custom skincare routine, you’ll need to choose a cleanser that fits your skin’s needs.2 Explore Cetaphil’s range of cleansers specially formulated for sensitive skin to ensure your skin is thoroughly cleaned before applying other products.

Serums: These frequently contain a higher concentration of key ingredients and formulations designed to address specific skin concerns, such as fine lines, dark spots, or uneven texture. This makes them a valuable addition to a custom skincare routine.3 Check out Cetaphil's selection of serums to target your unique skin needs.

Moisturizers: Hydration is key to maintaining healthy skin. Moisturizers help lock in moisture, prevent water loss, and help maintain a well-balanced complexion.4 Discover the right moisturizer for your skin type among Cetaphil’s range of moisturizers, ensuring your skin stays plump and supple.

Eye Creams: The delicate skin around your eyes requires special care. Eye creams are formulated to reduce the appearance ofpuffiness, dark circles, and fine lines.5 Explore Cetaphil's range of eye creams to give your eyes the attention they deserve.

Sunscreens: Protecting your skin from harmful UV rays is non-negotiable for maintaining youthful- and healthy-looking skin. Sunscreens shield your skin from premature aging, sunburn, and the risk of skin cancer.6 Explore Cetaphil's range of sunscreens to ensure your skin is safeguarded from the sun's damaging effects.

How can you benefit from using Cetaphil Skincare Finder?

Luckily, you don’t have to endlessly scroll through pages in search of products suitable for your skin. With the Cetaphil Skincare Finder you can save valuable time and effort. This tool assembles a custom skincare routine for you, carefully curating each product recommendation to support your skin’s needs.

The Cetaphil Skincare Finder is not just a time-saver; it's a game-changer. Often, you may not know which skincare products to use, but by providing tailored recommendations, our Finder reduces the trial and error typically associated with finding the right products. It spares you the frustration of purchasing skincare products that may not suit your skin type - helping you save money in the long run.

The user-friendly Cetaphil Skincare Finder consists of a short quiz, asking you a few questions about your skincare concerns and personal skincare preferences. Once you've completed the skincare quiz, you sign up, and quickly receive recommended custom skincare products - tailored to your specific needs.

It's a hassle-free way to kick-start or refine your skincare routine. You can use the product finder to get a tailored skincare routine for your face and your body.

The bottom line

Today, it’s easier than ever to enjoy a custom skincare routine - and it's essential for addressing your unique skin type and concerns. To create a successful routine, it's important to understand your skin type and the products that suit your needs. Cetaphil's AI Skin Analysis and Skincare Finder simplify this process by analyzing your skin type and recommending tailored products, saving you time and money.


  1. Oliveira R, Ferreira J, Azevedo L, Almeida IF. An Overview of Methods to Characterize Skin Type: Focus on Visual Rating Scales and Self-Report Instruments. Cosmetics. 2023;10(1):14-14. doi:‌
  2. Kim S, Ly BK, Ha JH, Carson KA, Hawkins S, Kang S, Chien AL. A consistent skin care regimen leads to objective and subjective improvements in dry human skin: investigator-blinded randomized clinical trial. Journal of Dermatological Treatment. 2022;33:1, 300-305, DOI: 10.1080/09546634.2020.1751037
  3. McCall-Perez F, Stephens TJ, Herndon JH. Efficacy and tolerability of a facial serum for fine lines, wrinkles, and photodamaged skin. J Clin Aesthet Dermatol. 2011 Jul;4(7):51-4. PMID: 21779421; PMCID: PMC3140905.
  4. Purnamawati S, Indrastuti N, Danarti R, Saefudin T. The Role of Moisturizers in Addressing Various Kinds of Dermatitis: A Review. Clinical Medicine & Research. 2017;15(3-4):75-87. doi:
  5. Colvan L, Fleck T, Vega VL. Global periorbital skin rejuvenation by a topical eye cream containing low molecular weight heparan sulfate (LMW‐HS) and a blend of naturally derived extracts. Journal of Cosmetic Dermatology. 2019;18(2):530-538. doi:
  6. Gabros S, Nessel TA, Zito PM. Sunscreens and Photoprotection. 2023. Available at: Accessed October 31, 2023.